Build your own OTT video platform using our feature-rich and fully customisable solution. Whether you want to reach the masses with your own video content, or you want your users to generate and share their own stories, Onwards Pro can help you to build a tailor-made platform that truly belongs to you.
The Onwards Pro solution covers everything, and that includes capturing content, encoding, processing,
data management, monetisation, content distribution, and an SDK for web and mobile app development. Onwards Pro has everything you need, including the ability to start small and scale as your audience grows.
Video on demand management
Onwards Pro has a feature-rich content management portal ready to ingest your videos for encoding and streaming, including a web portal and API to upload and manage your content. That includes adding your metadata and tags, advanced processing options like facial recognition and subtitle generation, and working with large volumes of content processed through HTTP, FTP, or a hard-disk mount.
Encoding
Onwards Pro comes with encoding options to easily ingest live video sources or files through a web portal, an API, or from mobile devices.
Onwards Pro supports the following video file formats – MP4, MOV, MKV, FLV, VOB, M4V, AVI, 3GP, MPG. Once the video file is uploaded, it will be encoded into different resolutions and formats you specify, including adaptive bitrate output to ensure the highest definition content can be served to end users based on their network conditions.
Package and Ready to Stream
Streaming video can be packaged as HLS, MPEG-DASH, or ISO-live MP4 formats to distribute to various end user devices. Onwards Pro can also take a live stream and convert it to a VOD format.
H.264, HEVC
Onwards Pro supports H.264 for both ingest and packaging, which is widely supported by most devices used today. HEVC (or H.265) can also be used to reduce storage requirements and video bitrate by as much as 50% while maintaining high image quality. Even though HEVC isn’t supported by most user devices yet, as time goes on that will become the new standard and Onwards Pro is ready for that future.
Live channel processing and broadcasting
Using the web portal, you can easily create, read, update, and delete live channels, monitor the signal health status, control thumbnail generation, set archiving rules, and access a host of other features. Onwards Pro supports ingesting raw signals into our platform through:
- RTMP
- RTSP
- TS Over HTTP
- TS Over UDP
- TS Over IGMP
- Capture Card
Low latency broadcasting
Onwards Pro can be configured to support low latency broadcasting with less than 1 second between ingest and display.
Mobile live broadcast
Create an interactive experience for your end users by allowing them to record and stream their own content! Onwards Pro empowers mobile users to stream video through RTMP or RTSP, which would then be packaged and broadcast to the intended audience.
Platform operators can monitor the streaming content in real-time through the web portal, and block any inappropriate channels from broadcasting when needed.
All live contents can be archived into VODs for reuse, and your users will never miss a good show.
Monetisation options
Onwards Pro supports multiple business models for your enterprise with various monetisation.
Subscription based
For a subscription-based model, Onwards Pro can be easily integrated with a 3rd-party payment gateway, such as Google IAB. Create any subscription plan and charge the subscribers based off any pricing model. You can manage all users details in our web portal, or integrate with your choice of user database.
integration
For an advertisement based model, Onwards Pro allows operators to manage different types of ads or integrate with 3rd-party ad servers. Ads can be played as at any point in a video or live stream, including pre-roll, mid-roll, post-roll, through real-time insertion, or displayed as an overlay on top of the content. With user demographic data (like age or location), targeted advertisements can be deployed to maximise the value for both advertisers and audience.
Onwards Pro also supports server-side ad insertion (ad stitching) for live channels to overcome ad blockers and other advertisement challenges.
Data Analytics
Full suite of data analytics to support your needs, Onwards Pro breaks down analytics into content type, client type, device type, and any other categories you specify. For example, standard metrics like video view count, viewing time per session, total buffering time, bitrate averages, etc. You can adjust your content strategy, subscription plan, advertisement packages, or distribution server deployment based on that data analysis.
Private or 3rd party CDN
Providing a stable and smooth viewing experience to your users is key. Depending on where your target users are distributed and the availability of infrastructure, you have the option to build your own CDN with our edge software, or link it with any 3rd-party CDN providers. You also have the option to build a hybrid CDN if needed.
Content security and protection
Securing your content is paramount when creating any OTT solution. Whether the content is yours, you’ve licensed it, or it’s user-generated, you need assurance that your data is well protected from offline sharing, re-distribution, and hacking. Onwards Pro provides multiple layers of security options, including content encryption with customisable key management and complete DRM (Digital Right Management) solution integration.
Flexible hosting options
It is your OTT platform, and you have complete control. You can host it with your own servers, use a cloud service provider such as AWS, or work with our recommended partners.
Scalable Architecture
All our technical components are built to scale. Our clients have been using Onwards Pro software to reach 10s of millions of users.
Open Architecture
Our technology is based on open architecture and industry standards to support most platforms and devices. This makes integration simple. We build custom solutions designed to work with any infrastructure you have in place, and a closed architecture using proprietary technology would only get in the way of that.
Scalability
Using clustering technology, our solution suite is easily scaled based on your traffic and volume, from new content processing, storage, to fanout. When used together with scalable cloud services, you can dynamically adjust resources and your operating cost according to seasonal or daily traffic fluctuation.
High Performance
Our components are developed by our own engineers using C++ and other languages to get the most out of available computing power and memory. Everything is designed in-house across the entire solution, including content capture, encoding, processing, packaging, and distributing. This allows us to higher efficiency and performance than many other platforms using similar resources.
Onwards Media Group is the one vendor that can give you a complete OTT solution. Whether you want to create your own video streaming platform from scratch or add our enhanced technology to your current infrastructure. We are your one-stop shop to deliver a full solution.
There are other vendors that will sell you a white-labeled OTT solution, but with the Onwards team we’ll be with you at every step of the way in designing a new platform with your branding, your philosophy, and your own soul. Onwards Pro comes with comprehensive server side components for video processing, fanout, and operations, as well as client side SDK for you to build your own user applications. While you can use our recommended video players, our technology follows industry standard protocols if you want to use your own preferred player.
When launching a new platform, you may need to start small to limit your startup cost and monitor your growth potential before deciding on a mid or long term strategy. All layers in Onwards Pro are fully scalable so that you only need minimal hardware resources to start. As your userbase grows you can add more hardware resources into the server cluster when needed.
If you already have a running OTT platform, you can also deploy our components alongside your infrastructure or to replace specific components to support more users, implement more features, or to save money. All of this can be done without changing the components you want to leave alone and without wasting time and resources changing something that’s already working for you. Let’s grow together.
You will not only have a robust platform to set the stage but also an experienced team of industry experts at your side to give you business and technical advice.