Overview

Looking to supercharge your next marketing campaign? Want to make your TV show or video content more interactive? Looking to turn your advertisements into targeted call to actions?

Today, television advertising is subtly shifting into sponsored content and product placement, with brands, fashion, and other items woven into a show’s plot. These advertising opportunities are a great way to build brand awareness, but viewer interest in a product fades very quickly after only a few seconds off screen.

Onwards Bridge gives your audience the ability to sync their phone with your content through a gesture or a touch of a button on their phone. Tailored content is then delivered to your viewers specific to what’s happening on the screen precisely at that time. Onwards Bridge works by using audio fingerprinting technology, subtly embedded into the video being watched, detected by the microphone on viewer’s phone which can then show the content you want to deliver to your viewer on their second screen app. It can be more detailed info of a brand or product, or e-commerce portal where they can directly place orders.

Onwards Bridge takes advantage of a viewer’s momentary interest by giving them a way to follow-up instantly. Make it easy for your viewers to take the next step and they will!

Second Screen Made Easy

Onwards Bridge makes it easy to sync a user’s phone with what’s on screen using only the microphone. Based on the audio coming from your TV show or video content, Onwards Bridge finds exactly what you’re looking at and retrieves the appropriate content.

This works with on-demand content, live broadcast content, and can work with inaudible, high-frequency audio tags when audible sound isn’t an option. Pre-built SDKs are available for iOS and Android development, ready to be integrated with your application.

Flexible Content Delivery

Onwards Bridge gives you the flexibility to deliver the right content to the right user at the right time. If you’ve included a product placement in your TV show and you want to route the viewer to an e-commerce page, you can. Beyond direct sales, there are other options to encourage brand loyalty or even to inspire more social media engagement.

Maybe you want to use your app as a way for viewers to enter a contest at a certain time, or maybe you want to reward attentive viewers with a targeted coupon.

We make it easy to add tags to your video content, so the right content is delivered at the right time. Different points in your TV show or video may call for different viewer actions, and you can fine tune the experience to meet what you need. Onwards Bridge delivers the content you want only at the time ranges in the video you specify, giving your viewers a frictionless opportunity to take the next step.

Advanced Syncing Intelligence

Onwards Bridge incorporates advanced audio-matching algorithms designed to match your content quickly and accurately even when there is ambient noise. 99% of matches are done within one second, delivering your users the content you want rapidly. Matching can be done up to 30 meters from the TV screen or audio source, and does not require line-of-sight.

Onwards Bridge uses a state-of-the-art algorithm to match audio signals to your content even with environmental noise and distortion that might throw off another solution. Our automatic content recognition is aided by the latest machine-learning algorithm, and improvements are constantly being made as new patterns and techniques are discovered.

Using audio recognition instead of an image-based option means connections can be made without line-of-sight, and without requiring the user to point and focus their camera. Audio processing is also less resource intensive compared to image processing, meaning the needed hardware for Onwards Bridge is minimal.

Frictionless Action

Onwards Bridge gives you new ways to connect with your audience, turning that attention into action. Whether it’s to drive sales, deliver loyalty rewards, or even just to drive social media, you give your viewers a new way to engage with your content. Our audio tagging and recognition technology works quickly even in noisy environments, and only requires the microphone to take your viewers where you want them to go.